Surprising Benefits of Using Google My Business
Google My Business is a Google tool that helps small businesses. It gives them the ability to manage their business information on search results pages, including directions, store hours and more. This can be helpful for potential customers who are looking for your products or services in the area, as they will easily find you when searching online. You can also use many strategies in order to bring more visitors to your business, including such things as GMB listing optimization, GMB SEO and others. For example, you can add a video that will help potential customers understand the benefits of using your products or services.
Google My Business is free and easy to use. All you have to do in order to get started is create an account on googlebusiness.com where you can add all needed information about your business along with photos from multiple angles so people know what they are looking for when visiting. Adding maps and directions is also useful for this reason as it allows them to easily find your location by following simple instructions provided by Google Maps app (that’s included). It doesn’t matter if you’re running a single-location mom-and-pop shop or large multi-store retail chain, you will gain many benefits from using Google My Business.
The benefits of using Google My Business include:
Google My Business is free – no need to pay a monthly fee
As mentioned before, Google My Business is completely free for any business, from a single local mom-and-pop shop to a large multi-national retail company. Google is the most widely used search engine with over 95% market share and 67% Market Share in eCommerce Search. Using Google My Business can provide your business with higher rankings on local searches which will help drive potential customers who are looking for what you offer within close proximity. With GMB optimization you can achieve so much more than you initially set out to, especially if you partner with an experienced company that provides local pack SEO services.
You can add photos of your business and share information about it with customers
You can share a lot of information about your business with customers. You can let them know where you are located, how to contact you, your hours of operation and more. You can add photos of the inside/outside of your business for people who would like a better look at what they’re buying into before visiting or calling. This also allows others in the community that have never been there to see what it looks like from an outsider’s perspective which may entice them to pay you a visit as well.
This is just one step towards creating unique content on Google My Business about your brand, but with over 90% of consumers saying their purchase decisions are influenced by online reviews this could lead potential customers right to your door. Google My Business Campaigns help leverage your business’ unique selling points (USPs) by allowing you to show off your business.